MARKET RESEARCH – Project Customer

We are looking for females aged 30-55 to take part in a group discussion in Guildford for 2.5 hours about shopping for clothes.

Please answer the questions below.

Name:

Telephone Number:

Postcode:

Age:

Occupation:

Occupation of chief income earner in the household:

Who do you live with in your household?
If you have children, please tell us their ages.

Which of the following devices do you own?

• Smartphone
• Mobile Phone – NON smartphone
• PC
• Laptop
• Tablet

How often do you shop in the following stores?

• Zara
• Gap
• ASOS
• Debenhams
• M&S
• Next
• John Lewis
• House of Fraser
• New Look
• H&M
• River Island

In which of the following stores do you shop in/browse in for womenswear?

• Zara
• Gap
• ASOS
• Debenhams
• M&S
• Next
• John Lewis
• House of Fraser
• New Look
• H&M
• River Island

How often do you shop in the following stores for womenswear?

• Zara
• Gap
• ASOS
• Debenhams
• M&S
• Next
• John Lewis
• House of Fraser
• New Look
• H&M
• River Island

When did you last buy womenswear from any of the following stores?

• Zara
• Gap
• ASOS
• Debenhams
• M&S
• Next
• John Lewis
• House of Fraser
• New Look
• H&M
• River Island

Have you ever bought womenswear from the Principles range within a department store?

If yes, please specify which department store you bought the Principles range womenswear from.

Which of the following statements do you agree with?

• I really enjoy shopping for clothes
• I am always looking for new restaurants to try
• I am prepared to pay more for luxury toiletries and cosmetics
• I often notice ads on the radio/internet/buses/taxis/bus stops
• I like to keep up with the latest fashions
• When I feel low I like to spend money to cheer myself up
• I think men’s fashions are more exciting nowadays
• I like to try new alcoholic drinks
• I cannot do without mobile communication
• I am tempted to buy products that I have seen advertised

Which of the following statements do you agree with?

• I set aside specific time to look through the mail I receive
• I tend to always buy the same beauty products
• People’s opinion on my appearance is very important to me
• I take great pleasure in looking after my appearance
• I read the financial pages of my newspaper
• I am prepared to pay more for good quality wine
• Beauty comes from within
• Newspaper supplements are worth having
• I can’t leave home without make up
• I always make sure I eat 5 a day portions of fruit and veg

Which of the following statements do you agree with?

• I spend a lot on clothes
• I wear designer clothes
• I spend a lot of money on toiletries and cosmetics
• I can’t leave home without my make up
• I can’t resist expensive perfume and aftershave
• I like to keep up with the latest fashions
• I always buy the brands my children prefer
• I like to go to trendy places to eat and drink
• I would be willing to pay to access content on magazine websites
• I pay more attention to mail that is about something advertised on TV

How often do you browse online for clothes for you or other people?

How often do you buy clothes for you or others online?

Which of the following online retailers have you bought from online, either by app or online?

• Debenhams.com
• Next.co.uk
• Marksandspencer.co.uk
• Johnlewis.cm
• Houseoffraser.co.uk

Have you used a Click and Collect service in the last 3 months?

Have you used a Collect+ service in the last 3 months?

Please forward this on to anyone you know who may be interested.
 

Unfortunately, it is impossible to reply to all emails or phone messages.   We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.

We look forward to hearing from you.
 
Kind regards,
 
 
Daliah Salem
trend MARKET RESEARCH LTD