We are looking for females aged 40-65 to take part in a focus group discussion in St Albans for 2 hours about womenswear.
Some people may be selected to take part in some further stages of this study. Please ensure that you would be available and willing to take part in all stages before applying.
Stage 1 – Focus Group
Stage 2 – In Home interview + pre task – If selected you will receive £50 + £100 foe the cost of an outfit – To purchase as part of the pre task – Dates vary from 16th September to 25th September 2015
Stage 3 – 3.5 hour workshop – If selected you will receive £150.00 – 1st October 2015
LOCATION:
London WC1
DATE:
Tuesday 8th September 2015
INCENTIVE:
£65.00
TIME:
2pm/4.30pm/7pm (depending on answers)
Please answer the questions below.
Name:
Telephone Number:
Age:
Postcode:
Occupation:
Job Title:
Industry sector:
Occupation of chief income earner in the household:
Who do you live with in your household?
If you have children, please tell us their ages.
Which one statement do you agree with from the following?
I often shop for clothing, footwear and accessories. I spend quite a lot of money and I enjoy doing it. I am interested in fashions and the latest trends. I like to experiment with looks that express my personality – but sometimes I wait a while before buying into a new look.
When it comes to clothing I like to reflect modern styles in a toned down way rather than follow all the latest trends. A great fit and quality are important to me and I am happy to pay more to get the styles I want
I like to stay in the style/fashion loop, but I am not particularly interested in trends per se. I often go for simpler styles and where I do add some interest I look for a colour/print/pattern item that I like or suit me rather than fits with the latest styles. Fit and comfort are most important to me when buying clothing
My clothing habits feel different to all of the above or are a missmash of them all and I cannot pick one statement.
How often do you browse for womenswear in M&S?
How often do you buy womenswear from M&S?
When did you last visit M&S to look or buy womenswear?
What is your dress size?
Which of the following M&S ranges do you buy?
M&S Collection
Limited Edition
Per Una
Indigo Collection
Autograph
Classic
Which of the following statements do you agree with?
I tend to go for plain styles but I like a bit of colour to jazz up an outfit
I don’t wear anything too daring/cutting edge but I do want to feel in the style loop
I want to look presentable but I don’t want to stand out
Lots of pieces I wear I simply like, or feel they suit me-rather than follow the latest looks
Fit and comfort are key factors for me when thinking about buying clothing
I like clothes to be practical – items that I can wear on lots of occasions
Which of the following statements do you agree with?
I love to shop and like to take pride in putting together stylish outfits
I take note of the latest trends but I am not a slave to fashion
I know what suits me. I would describe my look as modern, up to date and chic
I look for clothes that have subtle details rather than too much fuss
I am willing to spend a bit more on clothing if there is a noticeable difference to something like the fabric/cut/style
Which of the following statements do you agree with?
I enjoy shopping for clothing, footwear and accessories
I like knowing the latest looks and often buy some ‘must haves’ but Ii do avoid popular trends if they do not suit me
I am interested in fashion and I like to adopt the looks in my own way
I like to know what’s new but sometimes I wait a while to know I am sure before buying into a look
I like to create an individual look. I do not want to look the same as everyone else.
I will seek out smaller stores, boutiques and/or online retailers fewer people know about to find individual pieces
Attention to detail is important to me to get the look right
Which of the following statements describe you?
At the moment I am building in some serious me time like going off travelling, embracing new hobbies, learning new skills
At the moment I have other priorities like kids, work, home
I feel confident in what I wear and how I dress
I often feel a bit self conscious about my body shape, especially when shopping for clothing
I enjoy going shopping and buying myself treats
I do not get a lot of time to shop but enjoy it when I do
Please name your top 5 stores/shops that you like to shop in.
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.
