We are looking for mums (who have daughters aged 4-6) to take part in a group discussion in North West London for 90 minutes about films and characters. Only mums need to attend the research.
Tuesday 20th October 2015
Please answer the questions below.
Occupation of chief income earner in the household:
Who do you live with in your household?
How old are your children?
How old is your daughter/s?
Is your daughter a fan of any of the following?
Dora the Explorer
Which of the following films has your daughter seen in the last 12 months?
Cinderella – the live action version that was released last year
Big Hero 6
Beauty and the Beast
How often has your daughter seen the following films?
Big Hero 6
If your daughter has seen Frozen, which one of the following statements best describes her?
Every time she watches Frozen she loves it even more
Frozen is one of her favourite films. She used to watch it more than she does now.
She has only recently got into Frozen. She enjoys watching it but is more at the beginning of getting into it than at the total peak of fandom!
She has seen Frozen but has never really got in to it.
Which of the following ways has your daughter watched Frozen?
Owns the Frozen DVD
Owns the DVD or has downloaded/streamed Cinderella (so has seen Frozen Fever)
Watches Frozen and other films via Netflix, BT Vision, Apple TV, etc
Has watched at the cinema or at someone else’s house but does not have access to the film at home.
Which of the following types of merchandise, if any, does your daughter own from the Frozen range?
Crockery such as plates, bowls, etc…
Toys inc dolls and books
Apps, Soundtrack, Online games, etc…
Used to own merchandise but not anymore
None of the above
Which of the following statements applies to your daughter?
I buy a lot of Frozen merchandise for my daughter
My daughter has had a Frozen themed birthday party at her last birthday with a Frozen birthday cake and other merchandise
My daughter watches Frozen more than once a week and knows ‘Let it Go’ off by heart
My daughter used to be a Frozen fan and had everything but has lost some interest and moved on to other things
My daughter still has a lot of Frozen merchandise but feels she is a little grown up for certain items of merchandise and will choose what she wants
Frozen is relatively new for my daughter. She has the DVD and a few other items but not fully kitted out yet!
My daughter did not see Frozen in the cinema and has only watched it recently on DVD/Sky/Netflix
Please forward this on to anyone you know who may be interested.
Unfortunately, it is impossible to reply to all emails or phone messages. We receive lots of responses to researches that are emailed out. You will be contacted by phone if your application is successful. However, we apologise if you do not hear from us, but please keep trying for future projects that are sent out.